Japan. Besides having introduced us to amazing (and healthy) food, cute cartoons and many tech-y things, they are very good in skincare too. Unfortunately, most products are not (very) accessible in Europe, so you could imagine my excitement when I saw Yu-Be, a cult-Japanese brand, stocked in Boots, Space N.K. and Cult Beauty (for my Dutch readers: Alice & Jo stock Yu-Be’s full range as well).
Developed in 1957, Yu-Be Moisturising Skin Cream still is known as the country’s best-selling skin cream at the moment as it’s a unadulterated, glycerine and Vitamin B2 & E-rich, multi-tasking cream. It doesn’t contain any artificial colors, fragrances or petroleum and is brilliant for any dry areas like elbows, knees, cuticles. They mention that it’s also possible to use this cream on dry, chapped lips, which I personally wouldn’t recommend.
The smell of the cream reminds me of my childhood days when I had a Chinese cream for my eczema, which I had to apply daily, that smelled exactly like this. It’s very refreshing and cooling, both the scent and when you apply the cream itself. I use it on any rough patches, irritated skin or eczema as it reduces the redness and itchiness (because it ‘cools the skin down’). A big thumbs up, and fingers crossed for more launches of cult-Japanese beauty brands are to come to Europe.
Have you ever heard of Yu-Be?